Today I finally made it to my first meeting this year of the Central Virginia Chapter of Sisters in Crime, an organization to further the careers of female mystery writers.
Jeb Hoge and John DeMott gave an informative presentation on social media. Bottom line: All writers need to at least have a Facebook Fan Page. This is separate from any personal pages you have. And remember to keep it that way. You should never post anything on public social media that you would not say in person at a gathering where you do not know everyone. Keep it positive. We all have bad days, but don't air your ire or angst here.
They also recommend writers try Twitter. Posting in 140 characters is not for everyone. Some people don't 'get it'. That's fine. I personally love Twitter and am very comfortable there. It's great for ADD. No big time commitment.
Mr. Hoge and Mr. DeMott further recommend you add one more social networking site to your promotion. Sample as many as you like until you find one that fits. Or is at least tolerable.
Take away message: "Perfection is not required. Participation is." or something like that...Find something you can not just post to, but visit and interact. Statically posting to Facebook and Twitter and never going in to see if anyone commented and establishing a dialogue with them is not going to be effective. People will stop bothering with you. Engage your readers and enjoy yourself.